Untitled Document

Market Claims

Companies often want to tell Stakeholders the good news about their Carbon position. 
But incorrect or ‘greenwashed’ information can lead to trouble.

Stakeholders including customers, global advocacy groups such as the Carbon Disclosure Project, regulatory authorities, and consumers probably all want to know your Greenhouse Gas Emission Statement.

But what they want to know differs. A regulatory authority usually wants to know the one entity they should charge for Carbon emissions, with no double counting. An investor wants to know total company exposure. And a consumer probably wants to know the total carbon embedded in the product and will react negatively to ‘we outsourced production so we are actually carbon neutral’ with the charge of: “green washing!”